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Welcome to our SECRET! shop


Data privacy statement

The privacy of your personal data throughout the entire business process is a major concern for us, and we want you to feel secure when visiting our website. Below, we will be explaining which information we will be collecting during your visit to our website and how it is being used.

Personal Data

Personal data means any particulars concerning the personal or material circumstances of an identified or identifiable natural person. This includes information such as, e.g., your true name, your address, your telephone number and your date of birth.

Collection and processing of personal data

When you visit our website, our web servers temporarily and automatically store the communication data of the enquiring computer, the web pages you visit at our site, the date and length of the visit, the identification data of the used browser and operating system as well as the website from which you visit us, for the purpose of system security. Additional personal information such as your name, your address, telephone number or e-mail address is not collected unless you provide this information voluntarily, e.g. in the context of a registration, a survey, a contest, for the execution of a contract or a request for information.

Use of Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses so-called "cookies ", text files that are stored on your computer in order to help analyze how users use the website. The information about your use of this website generated by the cookie is usually transmitted to a Google server in the USA and stored there. In case of the activation of the IP anonymization on this website, your IP address will, however, be truncated within the Member States of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases the complete IP address is being transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information in order to evaluate your use of the website for compiling reports on website activities and to provide further services related to the use of the website and the internet to the website operator. The IP address transmitted by your browser within the scope of Google Analytics will not be consolidated with any other data held by Google. You may preclude the storage of the cookies by selecting the respective setting of your browser software; however, we would like to point out that in this case you may in some cases not be able to use all features of this website to their full extent. In addition to this, you can preclude the data collection generated by the cookie based on your use of the website (including your IP address) to Google as well as the processing of these data by Google by downloading and installing the browser plug-in available via the following link: (

More information on the terms of use and the data privacy can be found at or at We would like to point out that on this website, Google Analytics has been extended by using the code „gat._anonymizeIp();” in order to safeguard the anonymous collection of IP addresses (so-called IP masking).

Use and transmission of personal data

When you do provide us with personal details, we use them for the sole purpose of technical administration of the website and in order to meet your wishes and requirements, so as a rule for the handling of the contract concluded with you, in the reply of your inquiry or in connection with your participation in a competition. Only if you have given us your consent beforehand, or if you - if stipulated by legal regulations - have not filed an objection, we will use this data for product- related surveys and marketing purposes.

Any transfer, sale or other communication of your personal data to third parties will not take place unless this is required for the purpose of the processing of the contract or you have expressly consented to it. Thus it may be necessary for example that we transfer your address and order information to our suppliers when you order products. If the transfer of personal data to an external service provider is necessary for the provision of a service or in answer to a request, we ensure that the legal requirements of data privacy are adhered to by means of technical and organizational measures. Moreover, Franz Wilhelm Langguth Erben GmbH & Co. KG has obliged all external service providers to comply with the relevant data privacy legislation regarding the confidential treatment and the immediate deletion of personal data once they are no longer needed.

Personal data of children

Since the protection of the privacy of children is of great importance, we do not want to collect, process or use personal information from anyone under 18 years of age. If you as a legal guardian learn that your children have submitted their personal information to us, you may contact us via the addresses listed in the imprint if you wish the data to be deleted.

Use of cookies

On our website, we normally do not use any cookies. Only in exceptional cases, so-called session cookies are used in order to enter the data for the technical session-control in your browser's memory. These data are not related to personal information and will be deleted at the latest when you close your browser.
Should we, by way of exception, need to store personal data in a cookie, we will, first of all, obtain your explicit consent. Furthermore, we would like to point out that browsers, as a general rule, offer functions for managing cookies.

Data privacy statement for the use of Facebook plug-ins (“Like” button)

On our pages, plug-ins of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA, are integrated. The Facebook plug-ins can be recognized because of the Facebook logo or the "Like” button" ("Like") on our site. You will find an overview of the Facebook plug-ins here:
If you visit our pages, a direct connection between your browser and the Facebook server will only be established after activation via the plug-in. In your doing so, Facebook receives the information that you have visited our site with your IP address. If you click the Facebook "Like” button while you are logged on in your Facebook account, you can link the content of our pages to your Facebook profile. Thereby, Facebook can correlate the visit of our site with your user account. We would like to point out that we, as provider of the sites, have no knowledge of the contents of the transmitted data as well as their utilization through Facebook. For more information, please see the data privacy statement of Facebook at
If you do not wish Facebook to relate the visit of our pages to your Facebook user account, please log out of your Facebook account.


Berliner Bärensiegel GmbH shall take all necessary technical and organizational security measures to protect your personal data from loss and misuse. For instance, your data is being stored in a secure operating environment that is not accessible by the public. Should you like to contact the Berliner Bärensiegel GmbH via e-mail, we would like to point out that the confidentiality of the transmitted information is not guaranteed. The contents of e-mails can be accessed by third parties. Thus, we advise you to send us confidential information exclusively by post.

Right to information

We will inform you about the data we have stored regarding your person (e.g, name, address) upon written request.


If you have any questions regarding the processing of your personal data, you can contact the data privacy officer of FW Langguth Erben, who will be at your disposal in the case of requests for information, suggestions or complaints.